LUMI OVERARCHING PRINCIPLES

Light slices time and introduces shadow and pace;
it helps things become defined.

1
Inspire Continuity
  • Simplified palette
    Visible | Clear
  • Clear focus
    Truthful | Expected
  • Elegant copy
    Informative | Considered
  • Smart color picker
    Related | Delightful
  • Blur in motion
    Real | Immersive
  • Rational visuals
    Sane | Powerful
2
Loyal Responsive

Assigning interaction behaviours to different software states,
we fission the mood board to fuse our identity elements.

Phrase motion that facilitates understanding of processes.